Based in the UK and Germany, Brandwave is an award winning, full-service sports marketing agency. Delivering on a global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for sport and the outdoors. Inspired by our shared interests, we work closely with our clients to create effective and unforgettable campaigns, which can be seen all over the world.
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Daniel Macaulay is the Founder and CEO of Brandwave. Fresh from the UK Outdoor Industry Association conference in Sheffield and the European Outdoor Summit in Annecy, we asked Daniel for his take on the latest brand strategy trend.
16 October, 2022