19 November, 2022
Functional Nutritionist, author and women’s health specialist Pauline Cox MSc, reveals her passion for ethical and sustainably sourced nutrients that add to human health whilst preserving planetary health.
As a scientist, I am deeply passionate about finding ways to optimise human health, quality of life and longevity. This passion is underpinned by a personal love and awe of nature, the innate intelligence bestowed upon us and every living organism on Earth. We are biologically rooted with the planet, in a symbiotic relationship that allows us to thrive in a state of mutual dependence.
With scientific advances and increased consumer awareness, surges in demand for supplements and ‘superfoods’ can pose environmental threats. One such nutrient that has seen a large increase in demand is omega-3 fatty acids. Many of us know that these omega oils provide nutritional benefits and support for brain, skin and heart health. However, with fish oil sales rocketing, we must question whether the health benefits might outweigh the cost and impact to global ecosystems… Is there a better way of obtaining complete essential omegas?
Whilst fish oil contains advanced omega-3 fatty acids known to benefit human health, fisheries are supplying fish for supplement production and human consumption at a maximum historical rate. With global omega-3 demand increasing, this is no longer a sustainable option. Whilst some sustainable fish oil companies use wild, Alaskan fish, about 70% of fish oils are produced from Peruvian anchovetas, a type of anchovy that serve as an important source of nutrition for marine wildlife and ocean ecosystems. As demand for high quality omegas increases, there is tremendous innovation and exploration taking place to find alternatives to fish oils that are sustainable, ethical and also have a rich omega profile that can fulfil dietary and wellness concerns of consumers.
With increased consumer awareness of the importance of omega-3 and 6 fatty acids as essential nutrients for optimal health, a more sustainable source, one that supports biodiversity and maintains ecosystems is needed.
For as long as mankind has roamed the Earth, we have looked to plants for their healing and health-giving properties and today’s modern-day interest is no different. Decades ago, a team of botanists searching for innovative and functional plant ingredients yielded a discovery growing in hedgerows and meadows - a uniquely special plant called Buglossoides arvensis – or ahiflower. They learned that this humble plant had some very special qualities.Now, extensive research and numerous studies have repeatedly demonstrated that the seeds of this plant contain the most complete and balanced omega-rich oil with the richest overall omega fatty acid content from a plant!
After more than 10 years of dedicated agronomic research, traditional plant breeding, good agricultural practice and natural selection, the Ahiflower crop is now grown across thousands of hectares of prime farmland in the UK, using traditional farming practices over intensive agricultural practices, helping both soil and pollinators thrive, protecting the landscape and its biodiversity.
With 320,000 anchovies needed to produce as much omega rich oil as an acre of ahiflower, is it time to rethink where you’re getting your omegas?
Reducing the environmental impact of our nutrient choices requires a novel approach and, in this case, a plantbased solution. Ahiflower supports the impact consumers choices have not just on their health but on the landscape, on biodiversity and ecosystems—making Ahiflower an option that’s not just good for personal health, but for planetary health too.
Ahiflower is available in CatchFree Omegas by Wiley’s Finest in pourable liquid and vegan softgels, from Forest Remedies in gummies and softgels, andfrom Greens First Pro in softgels.
Pauline Cox MSc is a Functional Nutritionist, author and co-founder of low carb specialists Sow & Arrow.
With a passion for integrating ancient wisdom with modern medicine, Pauline has extensive knowledge in human science and alternative medicine. Having studied for her first Bachelor of Science in Anatomical Science at University of Bristol, Pauline went on to study Physiotherapy at University of West of England. Following a career in Physiotherapy, specialising in musculoskeletal pain and women’s health, Pauline went on to study for a Masters at University of Bristol in Nutrition, Physical Activity and Public Health. Her most recent Master level training is in Integrative Medicine.
As a speaker, author and passionate advocate for natural medicine, Pauline enjoys translating complex science into easy to understand, practical information that empowers people to take their health into their own hands.
“My belief is that human health and planetary health are bi-directional, we cannot have one without the other.
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